BUSINESS & CULTURAL DEVELOPMENT BOARD

REGULAR MEETING

February 20, 2008

 

A Regular Meeting of the Business & Cultural Development Board was held on February 20, 2008 at the City Hall Annex, 111 Polk Avenue, Cape Canaveral, Florida.

 

Chairperson Muncey called the meeting to order at 7:05 p.m.

 

MEMBERS PRESENT             MEMBERS ABSENT               OTHERS PRESENT

 

John Anderson                          None                                        City Manager Bennett Boucher

Dianne Marcum                                                                                    Council Member Shannon Roberts

Joanne Muncey                                                                         Recording Secretary Kim McIntire

Darrell Peterson                                                                                    Steve Shirtzinger, Resident

                                                                                                Randy Harris, CBACC

                                                                                                Lori Peppers, SSA

ADOPTION OF MINUTES:

 

1.         Regular Meeting of January 16, 2008

 

Moved by Mr. Anderson, seconded by Ms. Marcum to approve the minutes of January 16, 2008.  Chairperson Muncey asked for discussion.

 

In response to Ms. Marcum’s questions, Ms. McIntire responded that (a) the business survey had not yet gone “live” and (b) “Images in Art” had been added to the BCA calendar and would be placed on the City’s calendar, home page and marquee; to date, TNT had received 30 applications, to date; the City would continue to work on media coverage.

 

Motion to approve the minutes carried unanimously.

 

Chairperson Muncey took agenda items out of order:

 

NEW BUSINESS

 

Action:  Memorandum of Understanding Between the Cocoa Beach Area Chamber of Commerce and the                        City of Cape Canaveral.

 

Ms. Muncey stated that staff was looking for a recommendation from this board.  She introduced Mr. Randy Harris, President, Cocoa Beach Area Chamber of Commerce.

 

Mr. Harris stated that the Memorandum of Understanding (MOU) between the Cocoa Beach Area Chamber of Commerce and the City of Cape Canaveral was created by the chamber in an effort to promote local businesses as well as the City’s availability, and to enhance the City’s reach into the local business community.  The agreement was not designed to restrict the City in any way or to provide preferential treatment; however, it was designed to help the chamber assist the City in the procurement of goods and services out to the chamber’s business community in an effort to expand the City’s reach into the local business community and provide the opportunity for the chamber members to do business with the City.  The local business would be awarded the contract in the event of a tie for the costs of goods and services.

 

In response to Ms. Muncey’s question regarding Number 2 of the agreement, Mr. Harris confirmed that the chamber would request all of the offerings for goods and services from the City together with the appropriate category that the goods and services would fall into so that the chamber could provide this information to its appropriate business partners so that they could respond to the City.

 

In response to Mr. Peterson’s question regarding how information would be transmitted to the chamber from the City, Mr. Harris proposed that once the MOU was adopted, he would work with the city manager to find the best mechanism to facilitate the intent of this document between the City, the chamber and the business community.

 

Ms. Marcum was concerned about 1) the verbiage in the second paragraph that stated the chamber would be “the primary representative of the local business community” and 2) the verbiage in Number 5 that stated the chamber partners would have priority opportunity to respond to the City’s procurement needs.  She opined there might be some legal issues with the local businesses that were not members of the chamber.  Mr. Harris expressed it was not the chamber’s intent to cause any potential legal issues for the City; however, he believed that the chamber was the number one representative of the local business community, particularly the small business community, as evidenced by the number of partner directory inquiries on their website.  He was unaware of the number of Cape Canaveral businesses that were members of the chamber, but stated 20% of the businesses located within the City of Cocoa were chamber partners.

 

Ms. Marcum said she would feel more comfortable if the verbiage in the second paragraph of the MOU read “as an important or strategic representative” rather than “the primary representative”.  Mr. Harris responded that the MOU was not intended to restrict anyone from competing and it was very careful not to state that the City had to award to a chamber partner.  He would be happy to work with the city manager regarding the verbiage.

 

Mr. Harris presented that the City of Rockledge had adopted the MOU, he had a meeting scheduled with the City of Cocoa, the City of Cocoa Beach’s city attorney was currently reviewing the MOU and he would be presenting his proposal to the Brevard County Manager.  He explained this was entirely a chamber initiative.

 

Mr. Anderson welcomed the chamber’s partnership initiative; however, he was concerned about the “primary representative” language contained within the MOU as it suggested exclusivity and said he would feel more comfortable with more generalized language, such as “partner of the local business community”.

 

Mr. Harris presented that this agreement was the first of a number of business outreach programs being developed by the chamber.  He said he would be happy to present their “Small Business Outreach” program to members at a future meeting.  Mr. Harris informed that the chamber recently opened their Tourist Information Center on A1A and had received their10,000th visitor in less than one year, which spoke to the health of the tourism industry.

 

Moved by Ms. Marcum, seconded by Mr. Anderson that the board recommend to staff that they adopt this Memorandum of Understanding with the caveat that the B&CDB has some concerns regarding the specific language noting the Cocoa Beach Area Chamber of Commerce as the primary representative of the local business community.  Chairperson Muncey asked for discussion.

 

Mr. Anderson opined that the existing language communicated exclusivity in terms of representation of the City’s business community’s interest and he did not feel that was appropriate and stressed the importance of recognizing partnerships and collaborations.

 

Mr. Harris confirmed for Mr. Anderson that the MOU was a specific collaboration on government RFP’s with the City of Cape Canaveral and added that the chamber would be advocating their member businesses within the City to other cities.  However, the City of Cape Canaveral had to be the cooperative partner by providing the information to the chamber.  Mr. Harris made notes on the board’s concern with the “primary” verbiage as well as the significant emphasis on collaboration and partnership.

 

In response to Mr. Peterson’s question regarding the naming of the Cocoa Beach Area Chamber of Commerce rather than the Central Brevard Area Chamber of Commerce, Mr. Harris noted that the chamber was established in 1968 and because this was a tourist community, the name Cocoa Beach had immediate name recognition.  He stated that the chamber was not restrictive and was very much a business advocate throughout Central Brevard County.

 

Mr. Peterson recommended that the city attorney review the MOU as well as the city manager.

 

In closing, Mr. Harris reiterated that he would like to come back to a future meeting to present the chamber’s Small Business Outreach Program.  He stated it was the chamber’s goal to be a proactive business force in these economic times.  He added that the chamber’s strategic plan, which was implemented in October 2007, was to provide value back to the community and business sector.

 

Motion passed unanimously.

 

Add On Item: Interview Prospective Board Member

 

Ms. Marcum presented that she had met Ms. Peppers at the open house for the expansion of the Cocoa Beach Library and had invited her to attend this evening’s meeting.  Staff explained that her application was received after the agenda packet had been prepared; however, copies of her application had been provided to members.

 

Mr. Anderson invited Ms. Peppers to the podium and requested that she brief members on her business and cultural arts promotion experience in Hawaii and American Samoa.  Ms. Peppers summarized her extensive business/cultural/PR/marketing background.  She presented the circumstances that brought she and her husband to the area and stated she has been employed by SSA for three years, and they were very pleased to see her interest in becoming involved with the City.

 

Members agreed that Ms. Peppers would be valuable asset to the board.

 

Moved by Mr. Anderson, seconded by Ms. Marcum that the City Council interview Ms. Peppers for an appointment as a regular member of the B&CDB at their March 4, 2008 meeting.  Motion passed unanimously.      

 

OLD BUSINESS

 

Discussion:  Debriefing of 9th Annual Student Art Show

 

Ms. Muncey summarized this was an annual event held at the library.  This year’s show had a lower school participation than in the past and this issue was discussed among Ms. Muncey, Ms. Marcum and the event’s sponsor, Tony Hernandez, III, Esquire, the day prior to the event.  Mr. Hernandez recommended that the City recognize the classes; i.e., certificates for supplies, to encourage continued participation. 

 

Members agreed that the teachers had extremely heavy workloads and it had become difficult for them to take on the additional initiative of encouraging their students to participate in the show.  Ms. Muncey volunteered to pursue courtesy phone calls to the art teachers who participated in this year’s event, as well as those who did not participate, well in advance of next year’s event to ascertain how the City could help the schools.  Staff to provide art teacher contact information to Chairperson Muncey.

 

Ms. Peppers recommended that the City commence generating interest at the beginning of the school year.  She stressed the importance of the parents buying into the event and the need for the teachers to encourage the participation of their students.  Council Member Roberts opined the PTO’s might be helpful.

 

Discussion:  Proposed Writer’s Fair

 

Ms. Marcum reported that she and Ms. Muncey had met with the Library Director, Library Board, Friends of the Library, Ray Osbourne, and representatives from the BCA and Cocoa Beach Writers Workshop regarding a one day Writer’s Fair on April 12, 2008 to “kick off” National Library Week.  Discussion was centered on the envisioning/purpose/why of the event.  A follow-up meeting was scheduled to discuss the “how” of the event.  Unfortunately, the library representatives, Library Board and Friends of the Library were not going to be able to attend that meeting. While everyone was in favor of the proposal, the Friends of the Library and the Library Board expressed the need for an earlier lead time in order to plan for the event.  Therefore, Ms. Marcum was recommending that this proposal be set aside for this year and revisited the early part of next year.

 

Mr. Anderson presented that it was going to be a challenge for the next couple of years for this board to bring initiatives to fruition because of the non-performance of the economy.  He said it was difficult to create enthusiasm for cultural activities and encouraged the board to start discussions with the library folks as early as possible next year.

 

Mr. Peterson suggested contacting Brevard Community College to see if they would have an interest in participating in next year’s event.

 

Action:  Draft Marketing Video Script

 

Chairperson Muncey summarized that the board was tasked with the review and comment on the first draft of the marketing video script submitted by Communication Concepts, Inc. (CCI) the company that had been was tasked with updating the City’s 1997 marketing video.

 

Ms. McIntire reiterated that the goal of the video was to be an effective marketing tool to attract new businesses into the area and encourage the relocation of existing businesses into the area with a theme of “work, play and live”.

 

Members had various concerns such as: 1) what was the relevance of including the Melbourne International Airport?  2) why weren’t the Country Inn Suites and the Residence Inn mentioned? 3) there was no mention of any bio-medical/research/high tech businesses located 30 minutes away, 4) the need to “beef up” the fact that Cape Canaveral was centrally located to all the major Brevard County businesses, 5) the need to recognize education, 6) mention the launches as they are a big draw, 7) the video should be selling 30 square miles, not just 1.9 square miles; 8) start video off by coming across 528 with the view of the cruise ships; 9) too much emphasis on the amenities of Cape Caribe; 10) emphasize the City’s proximity to the Orlando International Airport; 11) no mention of the available office space.

 

Members unanimously recommended that CCI be invited to workshop the draft script on Wednesday, March 19 at 5:30 pm.

 

NEW BUSINESS

 

Action:  Review Section 110-331, Permitted Uses Within C-1 Low Density Commercial District

 

Ms. Muncey presented that the City Council was requesting that this board review the list of permitted uses within the C-1 zoning district and the special exception uses within the C-1 zoning district and make any recommendations or revisions to the code.

 

Council Member Roberts presented that the council was encouraging all the boards to be more active in the recommendation process and stated this was this board’s opportunity to review the code with a fresh look and provide input on whether the permitted businesses were accurate for the future of the City.

 

Mr. Anderson pointed out that this issue came up 1-1/2 years ago and the board voted to respectfully decline to participate in this process.  Members agreed they were not knowledgeable about density/zoning/height issues or the legalities.  Mr. Anderson presented that this board had in the past, formally and unanimously, forwarded specific recommendations to the council; i.e., introduce mixed use development in selected areas of the City, and he was unsure what further the council expected of the board.  He opined it was the board’s assumption that they were doing what was expected per the code, and the City Council now had to act on those recommendations; i.e., accept or reject.

 

A lengthy debate followed regarding this board’s involvement in this code review, as well as discussion on the budgeted position of Community Development Director.  Members presented that once this individual was on board, he/she would be the liaison between the board and the City Council and would communicate this board’s concerns/recommendations to the City Council.

 

Mr. Anderson presented that this board appreciated Council Member Roberts observations and comments together with her interest in gaining this board’s participation. If it was the council’s intent for this board to take this code section and make specific language modifications, members would be happy to provide input; however, members were seeking guidance from the City planner at a workshop.

 

Mr. Anderson said, personally, he thought it would be appropriate for this board to make a recommendation that Special Exceptions permissible by the Board of Adjustment, be recommendations to the City Council and council would act upon those recommendations after public hearings.  As a citizen, he felt it was outrageous that a City board would have the authority to unilaterally modify or make exemptions to something that is codified in zoning.

 

Ms. Marcum agreed with Mr. Anderson and stated that this board needed more quantifiable data in order to make recommendations.

 

Mr. Peterson questioned why the permitted special exceptions in Section 110-334(c) were still recognized since the City Council voted to eliminate special exceptions along the A1A corridor.

 

Following discussion regarding the height issue of Mr. Mays proposed project, Mr. Anderson commented if the City Council was seeking input from this board regarding types of businesses, there should be a requirement that developers appear before this board.  Members and Council Member Roberts agreed.

 

Moved by Mr. Peterson, seconded by Mr. Anderson to table review of Section 110-331 until further clarification from the City Planner who could respond to questions by the board.  Motion passed unanimously.    

 

OPEN

 

Council Member Roberts presented that the City Council was considering a “Welcome Center” at the northern entrance on the West side of A1A.

 

Mr. Peterson suggested that the schools that participated in the Student Art Show be invited to display their artwork at the Images in Art festival.  Ms. McIntire responded that invitations had been extended to the schools.

 

Council Member Roberts encouraged members to attend the next sign ordinance workshop.

 

There being no further business, the meeting adjourned at 9:15 pm.

 

Approved this _______________ day of _____________, 2008.

 

                       

                                                                                ________________________________

                                                                               Joanne Muncey, Chairperson

 

ATTEST:

 

___________________________

Kim M. McIntire, Secretary