BUSINESS & CULTURAL DEVELOPMENT BOARD

REGULAR MEETING

June 20, 2007

 

A Regular Meeting of the Business & Cultural Development Board was held on June 20, 2007 at the City Hall Annex, 111 Polk Avenue, Cape Canaveral, Florida.

 

Chairperson Anderson called the meeting to order at 5:04 p.m.

 

MEMBERS PRESENT

 

John Anderson

Hugh Evans

Dianne Marcum

Joanne Muncey

Darrell Peterson

Alison Spiesman

 

MEMBERS ABSENT

 

None

 

OTHERS PRESENT

 

Mayor Rocky Randels

Council Member Shannon Roberts

City Manager Bennett Boucher

Recording Secretary Kim McIntire

Ray Osbourne

 

Chairperson Anderson thanked Vice Chair Muncey for her diligence in his absence.

 

ADOPTION OF MINUTES:

 

1.         Regular Meeting of May 16, 2007

 

            Moved by Ms. Marcum, seconded by Ms. Muncey to approve the minutes of the Regular Meeting            of May 16, 2007.  Motion passed unanimously.

 

Chairperson Anderson thanked Mayor Randels and City Manager Boucher for attending this evening’s meeting and commended them on managing a challenging situation at Tuesday’s council meeting.

 

Mr. Anderson voiced that he was aware of the ongoing State legislature regarding property tax reform and speculation on how the future economy will affect the City and the board’s work.

 

Chairperson Anderson reviewed the board’s mid-year mission tasks as mandated by ordinance as follows:

 

Redevelopment Plan Recommendations

Business Survey Recommendations

Successful  Launch of “Images in Art”

 

Mr. Anderson also mentioned the idea of an ITT sponsored City event that was initiated by ITT.

 

Chairperson Anderson requested that the City Manager present a State of the City synopsis and how the proposed legislation would impact the City as a whole and, specifically, the board’s work in terms of revenues and programs.

 

Mr. Boucher stated the current year has not been a normal year and the end result of the January property tax voter referendum is unknown at this point in time.  Mr. Boucher has implemented a soft hiring freeze and the City is trying to do more with less.  He is reviewing recently received data from the Department of Revenue that includes issues such as CRA’s and a cap on the increase of millage.  It will be difficult for the City to take on new, large projects.  Staff is aware of what the board desires; there are community events and things we would like to continue and we are going to try and keep them in the budget.

 

Mr. Anderson reminded that the board was asked to follow the format of the 1999 Redevelopment Plan and recommendations were made that were out of the board’s purview.  Mr. Boucher acknowledged that the board’s recommendations were very good; however, they may not be able to be accomplished due to the roll back in taxes.

 

Mayor Randels assured board members that will not be any lay-off of City personnel.  He mentioned that a new public safety building will be on the November ballot.

 

Mr. Boucher told members that cities must comply with the legislative rules; otherwise, they will lose half a cent in sales tax.  The City receives a share of the State’s sales tax which is unknown at this point.  He does not know how big a hit the City will take; however, he wants to keep status quo as much as possible.

 

Regarding the acquisition of Cherie Down Park from the county, Mr. Boucher informed members that the yearly maintenance was $100,000 and the City should wait until property tax reform has played out.  The park is designed on the land use map as an open recreation area and it can not be developed any other way.  He said the park was very busy in the spring and summer, but the colder months would be ideal to host cultural events.

 

Mr. Anderson asked if the board should prioritize the line items within its budget.  Mr. Boucher replied in the affirmative.  Mr. Boucher stated that non-essential items such as training, seminars, and membership fees would definitely be on the table.

 

In response to Ms. Marcum’s question regarding when the current budget year ends, Mr. Boucher replied September 30th.  Because money for the business survey was budgeted for the fy 2006/2007, members could proceed with the implementation of the survey.  Council Member Roberts recommended that the business survey be done now as it would be meaningful for business outreach.

 

In regards to membership fees, Mr. Boucher replied if it were between the funding of the EDC or the loss of personnel, the membership fees would be eliminated.  Mr. Anderson recommended that if the City does not currently have contracts with organizations that the City funds, this practice should be implemented for accountability purposes.

 

Mr. Anderson asked if the proposed ITT luncheon was germane to this discussion.  He stated that the Radisson is anxious to receive a letter of confirmation from the City.

 

Mayor Randels reported that there was to have been a meeting with Lynda Weatherman last week; however, it never materialized.  The City needs a commitment from the EDC that they will provide online registration for the event.  Mr. Boucher reminded members that this is the first request the City has made of the EDC and relates to what the City receives in return for its membership dues.  Ms. Muncey stressed the importance of the EDC providing their commitment in writing to the City which will dependent upon the funding they receive from the county.

 

Mr. Boucher stated that the board should not limit itself to one sponsor; he gave the Reindeer Run as an example of a successful event with multiple sponsors.

 

Mr. Anderson said that ITT was interested in being the prominent name of the event.  They are looking at the City to develop a theme and identify a speaker that will attract 300-400 people.  He feels the gathering in January is brilliant and would be timely.  The event would be a success if there were only 75 attendees.  The event needs to occur in the City which would demonstrate that City government is interested and aware.  Mr. Anderson stated that one of the board’s responsibilities was promoting tourism; however, to date the board has done nothing in this area.

 

Mr. Boucher recommended that an event planner be hired if the EDC declines to be responsible for the “nuts and bolts” of the event.  He suggested the leaders of the big businesses in the City be contacted by the board for possible assistance.

 

Ms. Marcum reminded that the City of Cape Canaveral is the geographical crossroads of the area and feels that the “Transition” theme would appeal to small and big business.

 

Mr. Anderson recommended “Transition Conference ‘08”.

 

Members discussed possible components of the event as the space industry transition, the port’s transition to more cargo, industrial, commercial, business, tourism and cultural.

 

Mr. Boucher tasked the board with developing an event outline and reminded that the board did not need to be concerned with the “nuts and bolts” of the event.  Mr. Boucher will present the event outline to ITT and other potential sponsors.  If the event outline is good, it will sell itself.  Mr. Boucher is looking at having the event pay for itself.

 

In response to Lt. Evans’s question, Mr. Boucher reminded that the B&CDB is an advisory board; its task is to come up with ideas and present them to the City Council.  Many of the board’s past recommendations have been implemented by the City.  The City Council wants to know the board’s issues and ideas.

 

Members asked Mr. Boucher for a status report on the N. Atlantic Avenue project.  Mr. Boucher responded that public meetings will occur when the majority of people are in town. Ms. Marcum thanked the city manager for the N. Atlantic Avenue concept which incorporated the board’s input into the Redevelopment Plan.

 

Mr. Boucher told members that the Redevelopment Plan would go before City Council in July.

 

Members thanked Mayor Randels and City Manager Boucher for their input.

 

The chair called for a recess at 7:00 pm.

 

The meeting resumed at 7:05 pm.

 

Council Member Roberts requested that Mr. Ray Osbourne be allowed to address the board regarding his current project, “Images of America”, which includes a historical display of the City, at this point in time rather than at the end of the agenda

 

Mr. Osbourne envisioned a portable display that could travel from the library, to local restaurants and hotels.  He is seeking pictures of the City’s early developers.

 

Ms. Marcum advised that Shelley Williams of the Brevard Cultural Alliance had accepted her invitation to attend the board’s July meeting.  She recommended that Mr. Osbourne may also want to attend the July meeting.

 

Mr. Osbourne thanked the board for their input.

 

Ms. McIntire reviewed the spreadsheet of the participating exhibitors at the July 11th Cocoa Beach Area Chamber of Commerce Wednesday-Friendsday with the members.  In response to Council Member Roberts’ request regarding a welcome banner, Ms. McIntire responded that the City’s large wooden city seal would be displayed in the Pavilion foyer.  Ms. McIntire confirmed the time of the event as 5:30 pm to 7:30 pm and asked members to take turns at the City’s table welcoming the attendees and handing out the City’s goodie bags.

 

The chair called for a recess at 7:35 pm.

 

The meeting resumed at 7:55 pm.

 

Chairperson asked members to review what was discussed at the beginning of the meeting and asked for agenda items for the July 18th meeting.  He advised that he would not be present.  Agenda items were listed as follows:  Presentation:  Brevard Cultural Alliance; Old Business:  Status of the ITT Business Luncheon, Status report on Budget; Prioritize budget line items;  Wednesday-Friendsday feedback; business survey.

 

The board proceeded to develop a program outline of the proposed ITT business luncheon as follows:

 

EVENT OUTLINE

 

 

NAME OF EVENT:    Space Coast Business Transition Conference Hosted by the City of Cape                                              Canaveral

 

THEME:                      Transition: Present to Future; Transformation; Fork in the Road; Crossroads;                                         Opportunity; Path to the Future

 

COMPONENTS:                    Space, Canaveral Port Authority, Tourism

 

AGENDA:                   Mayor: Welcome, Business Survey, Highlight New Businesses

                                    Emcee: Presentation of Situational Analysis, Statistics, Challenges, Landscape,                                       Perspective, and Introduction

                                    Panel:  (3) Participants, Brief Talk, Q&A

 

ATTENDEES:             Media, Large Businesses Consisting of Decision Makers, Political Leaders

 

TIME:                          11:30 am – 2:00 pm (1/2 - hour Reception; 1/2 hour - Mayor; 1/2 hour - Lunch;                                               1 hour - Panel and Q&A)

 

CITY’S OBJECTIVE: Create a forum where businesses and public leaders can come together and                                           discuss important transitioning issues

 

SPONSORS:               Visibility; PR; Link to Content

BUDGET

 

 

Food/Beverage:            $  3,500                                                          

 

Audio Visual:                $  1,500

 

Invitations/Postage:       $     500

 

Marketing/PR:              $     500

 

Printing:                        $  1,000

 

Event Planner:               $         0   -   $ 4,000

 

Speechwriter:               $  1,000

 

Fees/Gifts:                    $     500

 

Décor:                          $     500

 

Other:                           $  2,000                                  

 

Sub-Total:                    $ 11,000     $ 15,000

 

Business Survey:           $   8,361       $  8,361

 

TOTAL:                       $ 19,361       $ 23,361

Attendees

Cost Per Attendee

Total

175 PaidTickets/25 Comped Tickets

 200  

$  50.00

$ 10,000

$  57.15

 200

$  60.00

$ 12,000

 

 200

$  70.00

$ 14,000

 

 200

$  80.00

$ 16,000

 

 200

$  90.00

$ 18,000

 

 200

$100.00

$ 20,000

$ 114.29

                                   

ADJOURNMENT

 

There being no further business, the chairperson adjourned the meeting at 9:30 p.m.

 

Approved this ________________ day of ______________________, 2007

 

                                               

                                                                        ___________________________

                                                                        John Anderson, Chairperson

ATTEST:

__________________________

Kim M. McIntire, Secretary