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Next Generation Vendor Information Portal (VIP)
The Next Generation Vendor Information Portal (VIP) is live! State of Florida
solicitations are now advertised in Next Gen VIP at
https://vendor.myfloridamarketplace.com.
The Vendor Bid System now only serves as a historical record of advertisement
information posted prior to March 28, 2022.
For training materials and more information on the Next Gen
MyFloridaMarketPlace project, visit our webpage at
https://dms.myflorida.com/nextgenmfmp.
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Advertisement Detail
Department of Agriculture
Invitation to Negotiate
MARKETING, MEDIA PLANNING AND BUYING
Advertisement Number: ITN DM 17 18 12
Version Number: 006
Advertisement Begin Date/Time:
08/10/2017 - 02:00 P.M.
Advertisement End Date/Time:
09/21/2017 - 02:00 P.M.
Mod: 09-14-2017 01:09:04
Last Edit:
Thursday, September 14, 2017 at 01:09:04 P.M.
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Commodities:
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80171603
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Publicity and marketing advisory service
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82101601
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Radio advertising
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82101602
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Television advertising
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The Florida Department of Agriculture and Consumer Services (FDACS or Department), Division ofMarketing and Development (Division), seeks to enter into a contractual services agreement with a highly-qualified vendor that specializes in marketing, media planning and media buying. The Department seeks to increase awareness of the “Fresh From Florida” brand to increase sales of Florida agricultural and seafood products and, through these efforts, direct consumers to join a consumer loyalty program focused on the “Fresh From Florida” brand. Measurable results will include: increased brand awareness, sales lift, increased social media engagements and memberships in the consumer loyalty program and contact acquisition. Award Amount: The maximum amount of the anticipated award for this ITN for 2017/18 is up to $1,900,000. Of this amount, $1,000,000 should be allocated for media, with an optional $900,000 for partnership activations. The Department anticipates funding for subsequent years and reserves the right to negotiate allowable renewals of the contract based on available funding levels and specified contract deliverables.
Invitation to Negotiate
will be opened at the below address at
02:00 P.M.,
September 21, 2017.
Please direct all questions to:
Vianka Colin
Phone: (850) 617-7188
FAX: (850) 617-7190
407 S. Calhoun Street
SB-8 Mayo Building
Tallahassee FL,
32399–0800
Email:
Vianka.Colin@FreshFromFlorida.com
Any person with a disability requiring special accommodations at the pre-solicitation conference and/or bid/proposal opening shall contact purchasing at the phone number above at least five (5) working days prior to the event. If you are hearing or speech impaired, please contact this office by using the Florida Relay Services which can be reached at 1 (800) 955-8771 (TDD).
The Department reserves the right to reject any and all bids or accept minor irregularities in the best interest of the State of Florida.
Certified Business Enterprises are encouraged to participate in the solicitation process.
 indicates a required (not withdrawn) file
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For questions on a specific bid advertisement, contact the
agency advertisement owner. Advertisements include the contact
information for the agency advertisement. The agency advertisement
owner is the point of contact for vendors with specific questions.
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